The internet provides for the first time, a framework for enabling full collaboration between geographically disperse participants. Video conferencing has been around for a while, but for true interaction with document sharing, review and sign-off, process control and an environment that can be configured to simulate a variety of real world situations, the web is the perfect medium. Using it to define a customer or client interaction strategy is the next stage.
A number of technologies exist to help make a corporate website become more than just brochure-ware. "Virtual Deal Rooms" allow several firms to collaborate in complex multi-jurisdictional deals, involving document sharing and review, negotiation and sign-off in the virtual world, lowering cost and speeding up completion. Industry practice has been re-invented in some instances, using the internet as the "business nervous system" connecting commercial partners and customers.
Tart Systems can help define a technology roadmap, bringing together Customer or Client Relationship Management strategy with the best of a number of software packages to deliver quantifiable business benefit.